SML Sports was founded in 2020 by Pop Little, shortly after he earned his law degree and set out to build something different in the world of sports representation. From day one, the vision was clear: create a basketball agency that puts integrity, transparency, and personalized support at the center of everything.
What began as a bold idea quickly became a fully certified agency, recognized by both the NBA and FIBA. SML Sports specializes in representing professional basketball players competing around the world, with a mission to help each athlete maximize their potential and navigate their career with confidence.
SML Sports launched with a simple but powerful motivation — to do things the right way. That means being honest with players, meeting them where they are in their journey, and providing the strategic guidance and care they need to grow on and off the court.
Since its founding, SML has remained committed to maintaining a family-first atmosphere while delivering top-tier representation to a select group of talented athletes around the world.
SML Sports is a full-service agency dedicated to delivering elite representation while maintaining a close-knit, family-oriented atmosphere. We focus on quality over quantity by representing a select group of clients, which allows us to provide the individual attention and support each athlete deserves.
Our mission is not only to secure opportunities for our clients, but to help position them for long-term success throughout their careers in professional sports. Everything we do is driven by two core values: a strong work ethic and a commitment to honesty. These values shape our relationships and define how we advocate for the athletes we serve.
